The phrase “a matter of architecture” could evoke the idea that architecture, like a Greek deity, embodies a fundamental force or principle in the creation of space and form. “Matter” in this context might refer to the essential substance or building block, similar to how ancient Greek deities represented key elements of existence, such as order, chaos, or nature.

The idea of “matter” as a Greek deity could stem from the concept of “Physis” (nature) in ancient Greek philosophy, symbolizing the origin and substance of the universe. In architecture, matter serves as both the physical medium and the driving force behind design, like a deity that shapes the world. Like Nike’s swoosh, this comparison suggests a symbolic simplicity or purity that captures the essence of architecture’s power in shaping environments.